Mitre Story

If you turn your back because you can’t watch a last-minute pen, instead of trying to capture it for a no-one cares Instagram story.

If you support a club like it’s part of your DNA, because you used to walk to the ground with your dad. Not because, for now at least, a billionaire is wearing the scarf.

If you’re getting slower every week but know the first yard will always be in your head. If your long throws fall short and your first touch is a tackle, but you can still deliver the hype in the huddle.

If you remember where you were when THAT free kick changed everything. And if you know your history, but love nothing more than the next big thing getting her first team debut.

If a delicately weighted through ball, a no-look finish and a perfectly timed tackle all make the hairs on the back of your neck stand up.

 If you think there’s more to the game than European Super Leagues, corporate boxes, £7 half-time pints and team-hopping glory hunters.

Football has changed but it’s still the beautiful game. It belongs to no one and is owned by everyone. We are all the keepers of the game. So if this is who you are, that’s who we are too.

So if this is who you are, that’s who we are too.

We’re Real Football People. 
We’re Mitre. And we are Different League.

We are master tacticians.

The more we put in, the more we get out.

We are the team you don’t fancy playing.

You can’t out-heart us. It means too much.

No egos, all teamwork.

We never rest on our successes.

Failure is always a lesson. We go again.

We adapt to survive. Constantly evolving.

Without football, there is no us.

We have a responsibility to give back to the game.

We understand football fan culture, present and past.

We’re a brand with heritage, not a heritage brand.

Kick about or Cup final, the game gives us the feels.

From park to pro, sidelines to stadiums. We’re all equal.

Shared football moments make shared lifetime memories.

The sideshow is just that, entertainment.