In Kind Direct 2010/11 summary

14/03/2011

In Kind Direct is a charity founded in 1996 by HRH The Prince of Wales to provide an efficient and easy way for manufacturers and retailers to donate their products to good causes.

Over 850 companies have donated £100 million worth of their products and over 8,600 UK charities working at home and abroad have benefited.

In 2010 Mitre Sports International made two donations of various balls and sporting equipment for redistribution to charities via In Kind Direct -a summary of which is shown below.

The two donations had an estimated retail value of £47,511 of which almost all has now been redistributed to charities.

The company has supported In Kind Direct since 2002, with donations totalling £219,759 in estimated retail value.

 

‘The generosity of the companies who donate to In Kind Direct has made a direct positive impact on the young people at the club. It has enabled us to make our money go further, providing more care and support for young people who otherwise have little or no alternative provision during the school holidays.’ 
Joanna Simpson, North Wilts Holiday Club

 

 

 

 

206 charities benefited from Mitre products

Goods were most in demand from...

Child and youth care organisations 40%

Local community initiatives 18%

Sickness and disability charities 9%

Family Welfare groups 5%

 

Kids City

Kids’ City in London aims to advance the education of children through providing recreational and educational activities in out of school hours. The organisation has twenty-five projects in seventeen primary schools, providing after-school groups, breakfast clubs and holiday play schemes for children aged 3-11. In October and November 2010 the charity received two donations of Mitre footballs for use at the charity’s weekly football club.

‘We’ve enjoyed a very solid relationship with In Kind Direct. We are 15 years old this year and In Kind Direct was new when we were so there is a sense of growing together. We are very pleased, and on behalf of all the children at Kids’ City, I thank you and say keep up the good work!’ 
Anne Phillips, Chair and Founder

 

Fitzrovia Youth in Action

FitzroviaYouth in Action (FYA) encourages young people from different backgrounds in the Camden area of London to take part in the community. Activities include health workshops, sexual health information sessions, peer education, media projects and community festivals.

The charity also holds weekly football training sessions to encourage community cohesion. The teams have opportunities for competitive play in tournaments and leagues. The charity received lots of Mitre footballs in September 2010.

‘Every project is a bit of a challenge. With In Kind Direct we’ve managed to stretch our budget loads –that’s why you’re so good.’ 
Andre Schott, Manager

 

 

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