Mitre Equipment Partnership Boosts Intosport.com's Netball Academy

21/10/2009

IntoSport Ltd today announced that it had reached agreement with Mitre to become the equipment partner for the Shock Absorber Netball Academy at intosport.com. The agreement, which will run for an initial period of 2 years, will place Mitre's Netball equipment within intosport.com's high quality Netball coaching videos which feature International and Super League players.

  

The agreement reinforces intosport.com's position as a leading platform through which sports product manufacturers can reach key audiences. Mitre’s Venturi netball is already the official match ball of England Netball as well as the UK Netball Super League.

  

Colin Miles, managing director of IntoSport Ltd said "it's great for intosport.com to be working with another tier 1 sports brand. Mitre is recognised globally as a leader in Netball equipment and we're delighted to feature their netballs and training equipment in our groundbreaking online academy."

  

Nicki Lesirge, marketing manager for Mitre said "the Netball academy at intosport.com helps us reach a key audience and shows our product in the very best possible environment. Our partnership with intosport.com also reinforces our commitment to support UK netball from grass roots all the way through to the International game.”

 

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