Mitre Launch Brand New Tensile Microsite

24/09/2010

Mitre, the world’s oldest football brand, has today announced that to celebrate the launch of its brand new Mircosite, fans of all 72 Football League and 12 SPL Clubs will be given the chance to win a limited edition Mitre TENSILE football – in their own club colours.

The new Microsite is dedicated to the Mitre TENSILE – the official football of the Football League and SPL for the 2010/11 season.  The TENSILE is a revolution in football design and technology, comprised of just 10 panels and with over 30% less stitching - optimising power and efficiency, improving airflow and reducing drag.

The TENSILE’s graphic design is completely unique; with each of the 72 Football League clubs and 12 SPL Clubs having their own TENSILE matchballs printed in club colours and with their club badge - and now fans of each club can get their hands on a limited edition ball from their team by visiting www.whateveryourcolours.com from Wednesday 29th September 2010.

As well as offering fans the chance to win their club balls, the site includes a background on the unique TENSILE technology, links to see what the players and clubs think of the new ball, along with access to the Mitre Facebook and Twitter feeds.

Nicki Lesirge, Marketing Manager for Mitre, commented, “We’re delighted to announce the launch of the TENSILE Microsite. The ball is a revolution in football technology and we’ve already had fantastic feedback from both players and managers. We wanted to give something back to the fans by giving away the club balls, and we hope they’ll continue to engage with their clubs through the Microsite”.

Notes:
For more information please email enquiries@mitre.com

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