Category

Partners & Sponsorship

Denis Law Receives CBE

Mitre’s first ever official spokesperson receives CBE in New Year Honours List. The former Scotland and Manchester United striker, 75, was recognised for his work supporting charities as well as his incredible sporting achievements. Aberdeen-born Law is Scotland’s all-time leading goal scorer with 30 goals in 55 internationals. He began his playing career at Huddersfield Town in the mid-1950s and is best known for his 11 years at Manchester United, scoring 237 goals in 404 games. In 1964, the striker was named European footballer of the year, the same year... Read More

Mitre Sports International announces new partnership with AFF Suzuki Cup

    Mitre is proud to announce it is the Official Football Supplier to the AFF Suzuki Cup 2014 co-hosted by Singapore and Vietnam. It is a biennial football competition organised by the AFF (Asean Football Federation) and contested by the national teams of South East Asia. This partnership is a great opportunity for us to build brand awareness on a global scale, whilst creating new sales opportunities in countries where football is watched and loved by millions. Football is proven as the number one sport in the region and... Read More

Mitre Announces New Lucozade Powerleague Partnership

Mitre has today announced its partnership with Lucozade Powerleague, the UK’s largest five-a-side football centre operator. The three year deal will see all leagues play with a Mitre football designed specifically for Lucozade Powerleague and a wide range of joint initiatives including a national tournament culminating in a final held at the Wembley Lucozade Powerleague Centre. Chirag Patel, vice president of product and marketing at Mitre, said: “We have ambitious plans for the brand in the UK and Ireland and are excited about the new exclusive designs that we have... Read More

Mitre become official football match ball supplier to the Russia Professional Football League

Mitre is delighted to announce it has become the Official Match Ball Supplier to the Russia Professional Football League (PFL) for the 2014/15 season. From July 2014, all 72 clubs within the Russia Professional Football League will be playing with PFL badged versions of the Delta V12. Mitre will have branded perimeter boards at all 72 clubs within the PFL and we will also benefit from significant television and media exposure throughout the season. This partnership positions Mitre on the field of professional play and will promote the brand through-out... Read More

Mitre Announce Partnership With Accrington Stanley

    Accrington Stanley and Mitre are delighted to announce a new partnership which will see the UK performance brand supply official playing and training kits for the rest of the 2013/14 season. The new home kit will be debuted on Thursday, 26 December at Stanley’s Boxing Day home fixture against York City at the Store First Stadium and the club are thrilled to be working with a UK brand steeped in footballing history. Stanley Chairman Peter Marsden said: “It’s unusual for a club to switch kit supplier mid-season but... Read More